Ideas & Insights
Digital Services Tax is an opportunity for Canada's advertisers to embrace vibrant local media scene
Global tech platforms are passing on the cost of the new levy to advertisers But, argues Devon MacDonald, this is a great chance for brands to work[...]
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Turning human connection into sports gold medals for marketers
With the Paris Olympic Games opening this week, the marketing engines behind some of the world’s biggest brands are ramping up We sat down with[...]
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Revolutionizing data-driven marketing with a distinctly Canadian touch
David Rusli, chief strategy & data officer at Publicis Media Canada, describes new ways for marketers to define and activate audiences across[...]
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The future of media in Canada
The media and advertising industry has entered a new era in which advertisers are embracing innovations in Artificial Intelligence and machine[...]
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The Power of Employee Input: Shaping the Future of Workspaces
Jill Priestman, the Director of Workplace Strategy at Bennett Design Associates Inc, argues that understanding culture and employee expectations is[...]
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Meet the Canadian creative company powering Great Lakes sustainability
Toronto-based agency Juniper Park\TBWA has joined forces with the Council of the Great Lakes Region to harness an attitude of "human[...]
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Struggling Canadians want decisive leadership from businesses and brands
Based on new research, Leo Burnett Canada describes how companies can take a leading role in addressing the concerns that keep Canadians awake at[...]
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Effie Canada's renewed mission to inspire marketers and agencies
Effie Canada has announced two new co-chairs for its 2024 program and beyond Here Kate Torrance, the VP, head of brand, content and communications,[...]
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Globe Media Group partners with CNN: event focuses on impact for advertisers
Globe Media Group recently partnered with CNN to expand its premium network of the world’s best news, business, and lifestyle sites The integration[...]
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Globe Media Group unveils Ipsos Most Influential Brands of 2023
Ipsos released its thirteenth annual study on the Most Influential Brands in Canada during a record-breaking event on February 7, 2024, where over[...]
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