Investing in health
Connect to the most influential health consumers.
In 2020, we saw record-breaking readership from Canadians coast-to-coast, demonstrating that Canadians turn to trusted sources for advice, insights, and perspectives in times of crisis. We’re proud to be the essential marketing platform in B2C health-related messaging and robust B2B communications that highlight innovation and attract investment.
Target philanthropists with The Globe
PRINT AND DIGITAL READERS
62%
more likely to have purchased a ticket for a charity lottery/past 12 mos.
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly.
46%
more likely to plan on increasing the amount they donate in the next 12 mos.
Source: Vividata SCC Fall 2024, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Health and Philanthropy opportunities
Opportunities
Type-1 diabetes
NationalA report will explore how research, innovation, and empathy intersect to improve quality of life and long-term outcomes for those living with diabetes
Monday, May 11
June 22, 2026
June 29, 2026
Donor Impact
NationalA print and digital special national feature on donor impact
Monday, May 19
June 30, 2025
July 7, 2026
THE ROYAL CANADIAN LEGION: 100 YEARS OF SERVICE
NationalA report will celebrate The Royal Canadian Legion’s legacy & showcase its evolving role and impact on Canadian society
Friday, July 10
May 15, 2026
July 17, 2026
Donor Impact
NationalA print and digital special national feature on donor impact
Wednesday, July 16
July 28, 2025
August 4, 2026
BLOOD CANCER
A report highlighting Blood Cancer Awareness Month
Monday, July 13
August 31, 2026
September 7, 2026
Case Study
Trillium Gift of Life Foundation
The Globe rallied to form a campaign to create a culture of organ donation in Ontario. The Globe Content Studio developed digital sponsorship articles that told the story of two organ recipients in Ontario, using personal storytelling with photography, illustrations, and targeted content amplification. The campaign overachieved on campaign commitments, surpassed content time spent benchmarks by 188%, and resulted in 82% more efficiency on projected CPV.
