Vividata’s Study of the Canadian Consumer (SCC) released for Fall 2022 reconfirms The Globe as attracting a national weekly print and digital readership that’s larger than any other Vividata measured individual publisher brand.
The Globe’s readership footprint
The Globe and Mail’s total readership (Globe weekly newspaper, Globe weekly digital, Report on Business magazine print/digital) is up 4% from Spring 2022 to 7 million readers.
Weekly cume footprint (newspaper and digital)
- Our national weekly cume readership footprint is up 4% to 6.1 million (6,106,000), larger than any other Vividata measured individual publisher brand
- We have more readers than all other measured individual publisher brand in all of the key demographic categories
- University Grads
- MOPES
- Senior Managers/Owners
- Business Owners
- Small Business Owners
- High Household Incomes $100K+ / $150K+ / $200K+
- Business Purchase Influencers
- Business Decision Makers
The Globe newspaper
National readership
- Globe weekly cume print readership is up 7% to 2.8 million (2,806,000), larger than any Vividata measured print newspaper
- Globe Monday-Friday print readers: 643,000 (+1%)
- Globe Saturday print readers: 1,713,000 (+5%)
Metro readership
- Globe weekly cume print readership is up 2% to 1.3 million (1,270,000)
- Globe Monday-Friday print readers: 354,000 (+2%)
- Globe Saturday print readers: 778,000 (no change)
Report on Business magazine
- Print/digital readership is up 8% to 2.5 million (2,528,000)
- Average issue magazine readers: 734,000 (+3%)
- Monthly digital readers: 1,451,000 (+5%)
Source: Vividata SCC Fall 2022 vs Spring 2022, Total 14+
