The Travel Bug
Reach the travellers steering the conversation
Canadian travellers look to The Globe for vital insights on turning their dreams of a getaway into reality. Join us in helping them navigate the road ahead.
Reach 3.6M travel intenders
with The Globe
GLOBE PRINT AND DIGITAL READERS
59%
more likely to take ski vacations
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly
32%
more likely to have taken a family vacation with children/past 12 months
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly
25%
more likely to stay in luxury hotels
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Travel opportunities
Opportunities
KEEP IT CANADIAN
Keep it Canadian is a special report that explores the economic and social benefits of choosing Canadian products, services, destinations, and retailers.
Thursday, February 26
March 19, 2026
March 26, 2026
EUROPE 2026
NationalThe Globe and Mail’s Europe 2026 special report will inspire readers with fresh ideas and insights for planning their next journey abroad.
Wednesday, March 4
April 1, 2026
April 8, 2026
ONTARIO ARTS AND CULTURE
NationalThis report, published in spring and fall 2026, provides a unique opportunity for advertisers to reach a sophisticated, engaged audience that values creativity and cultural experiences
Wednesday, March 4
March 25, 2026
April 10, 2026
CRUISES
NationalPublished monthly, The Cruises report series will capture attention and inspire Cruise vacationing among The Globe’s travel-savvy audience.
Wednesday, March 11
April 8, 2026
April 15, 2026
Global Getaways
NationalGlobal Getaways is a curated guide that shines a spotlight on captivating international destinations.
Wednesday, March 18
April 15, 2026
April 22, 2026
Case Study
Bringing Alberta home
Globe Content Studio partnered with local Albertan artists to create works exploring the province’s beauty. The result was a campaign of diverse voices that brought Alberta directly to people’s homes. The Art of Winter campaign delivered over ninety-thousand social engagements and overachieved on page view commitment by 245%.
