Investing in health
Connect to the most influential health consumers.
In 2020, we saw record-breaking readership from Canadians coast-to-coast, demonstrating that Canadians turn to trusted sources for advice, insights, and perspectives in times of crisis. We’re proud to be the essential marketing platform in B2C health-related messaging and robust B2B communications that highlight innovation and attract investment.
Target philanthropists with The Globe
PRINT AND DIGITAL READERS
62%
more likely to have purchased a ticket for a charity lottery/past 12 mos.
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly.
46%
more likely to plan on increasing the amount they donate in the next 12 mos.
Source: Vividata SCC Fall 2024, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Health and Philanthropy opportunities
Opportunities
Type-1 diabetes
NationalA report will explore how research, innovation, and empathy intersect to improve quality of life and long-term outcomes for those living with diabetes
Monday, February 9
March 23, 2026
March 30, 2026
Cancer Awareness Month
A report highlighting Cancer Awareness Month
Wednesday, February 11
March 25, 2026
April 1, 2026
Championing Caregivers
NationalA report timed for Spring to honour National Caregiver Day in April and National Family Caregivers Month in May, this special feature will shine a light on
Tuesday, February 17
March 31, 2026
April 7, 2026
WORLD HEALTH DAY
This special feature will explore how health leaders, organizations, and innovators are strengthening health systems for World Health Day
Tuesday, February 17
March 31, 2026
April 7, 2026
Earth Day 2026
This special feature will explore the leadership, innovations and partnerships shaping a greener future during Earth Week.
Wednesday, March 4
April 15, 2026
April 22, 2026
Case Study
Trillium Gift of Life Foundation
The Globe rallied to form a campaign to create a culture of organ donation in Ontario. The Globe Content Studio developed digital sponsorship articles that told the story of two organ recipients in Ontario, using personal storytelling with photography, illustrations, and targeted content amplification. The campaign overachieved on campaign commitments, surpassed content time spent benchmarks by 188%, and resulted in 82% more efficiency on projected CPV.
