Investing in health
Connect to the most influential health consumers.
In 2020, we saw record-breaking readership from Canadians coast-to-coast, demonstrating that Canadians turn to trusted sources for advice, insights, and perspectives in times of crisis. We’re proud to be the essential marketing platform in B2C health-related messaging and robust B2B communications that highlight innovation and attract investment.
Target philanthropists with The Globe
PRINT AND DIGITAL READERS
24%
donated to Hospital foundations
Source: Vividata SCC Fall 2023, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
35%
more likely to plan on increasing the amount they donate in the next 12 mos.
Source: Vividata SCC Fall 2023, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Health and Philanthropy opportunities
Heart Health Month
NationalA print and digital special national feature in February for Heart Month month, a time dedicated to raising awareness about cardiovascular health
Wednesday, December 11
February 3, 2025
February 10, 2025
International Women’s Day
A print and digital special national feature strategically timed ahead of International Women's Day
Monday, January 20
February 28, 2025
March 7, 2025
Kidney Health Month
Nationala print and digital special national feature in March for Kidney Health Month in Canada and World Kidney Day falling on March 14
Monday, January 20
March 3, 2025
March 10, 2025
Brain Awareness Week & Brain Health Awareness Month
A print and digital special national feature for Brain Awareness Week & Brain Health Awareness Month
Monday, January 20
March 3, 2025
March 10, 2025
Style Advisor – March 2025
NationalStyle Advisor’s annual travel issue focuses on the value of investing in a longer journey.
Thursday, February 6
February 12, 2025
March 14, 2025
Case Study
Trillium Gift of Life Foundation
The Globe rallied to form a campaign to create a culture of organ donation in Ontario. The Globe Content Studio developed digital sponsorship articles that told the story of two organ recipients in Ontario, using personal storytelling with photography, illustrations, and targeted content amplification. The campaign overachieved on campaign commitments, surpassed content time spent benchmarks by 188%, and resulted in 82% more efficiency on projected CPV.
