Investing in health
Connect to the most influential health consumers.
In 2020, we saw record-breaking readership from Canadians coast-to-coast, demonstrating that Canadians turn to trusted sources for advice, insights, and perspectives in times of crisis. We’re proud to be the essential marketing platform in B2C health-related messaging and robust B2B communications that highlight innovation and attract investment.
Target philanthropists with The Globe
PRINT AND DIGITAL READERS
24%
donated to Hospital foundations
Source: Vividata SCC Fall 2023, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
35%
more likely to plan on increasing the amount they donate in the next 12 mos.
Source: Vividata SCC Fall 2023, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Health and Philanthropy opportunities
Diabetes Awareness Month & World Diabetes Day
NationalA print and digital special national feature series highlighting Diabetes Awareness Month and World Diabetes Day
Monday, September 9
October 18, 2024
November 21, 2024
Style Advisor – November 2024
NationalOur curated selection of giftable finds spans Style Advisor’s luxury pillars: fashion, beauty, fragrance, timepieces, design, art, travel, wine, and spirits.
Thursday, October 17
October 23, 2024
November 22, 2024
Reimagining Retirement Communities
MetroThis report will capture the fresh direction these residences are headed in.
Wednesday, October 23
November 1, 2024
November 22, 2024
Life Beyond Addiction
NationalA print and digital special national feature for National Addictions Awareness Week
Monday, October 7
November 18, 2024
November 25, 2024
Estate Planning and Legacy Giving
NationalA print and digital special national feature on Estate planning and legacy giving
Tuesday, October 8
November 19, 2024
November 26, 2024
Case Study
Trillium Gift of Life Foundation
The Globe rallied to form a campaign to create a culture of organ donation in Ontario. The Globe Content Studio developed digital sponsorship articles that told the story of two organ recipients in Ontario, using personal storytelling with photography, illustrations, and targeted content amplification. The campaign overachieved on campaign commitments, surpassed content time spent benchmarks by 188%, and resulted in 82% more efficiency on projected CPV.
