Investing in health
Connect to the most influential health consumers.
In 2020, we saw record-breaking readership from Canadians coast-to-coast, demonstrating that Canadians turn to trusted sources for advice, insights, and perspectives in times of crisis. We’re proud to be the essential marketing platform in B2C health-related messaging and robust B2B communications that highlight innovation and attract investment.
Target philanthropists with The Globe
PRINT AND DIGITAL READERS
62%
more likely to have purchased a ticket for a charity lottery/past 12 mos.
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly.
46%
more likely to plan on increasing the amount they donate in the next 12 mos.
Source: Vividata SCC Fall 2024, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Health and Philanthropy opportunities
Opportunities
Childhood Cancer Awareness Month
A report highlighting Childhood Cancer Awareness Month
Monday, July 20
September 7, 2026
September 14, 2026
Type-1 diabetes
NationalA report will explore how research, innovation, and empathy intersect to improve quality of life and long-term outcomes for those living with diabetes
Monday, July 27
September 21, 2026
September 28, 2026
Healthy Aging
A special feature will spotlight cross-sector initiatives helping Canadians plan for a healthy, secure, and engaged later life.Strategically timed for National Seniors Day in October
Thursday, August 6
September 24, 2026
October 1, 2026
MAKE-A-WILL
This special feature will aim to empower Canadians to make informed decisions about estate planning, wealth transfer & legacy management, strategically timed for Make-A-Will Month
Thursday, August 13
September 24, 2026
October 1, 2026
BREAST CANCER AWARENESS MONTH
A report highlighting October is Breast Cancer Awareness Month
Monday, August 3
September 29, 2026
October 5, 2026
Case Study
Trillium Gift of Life Foundation
The Globe rallied to form a campaign to create a culture of organ donation in Ontario. The Globe Content Studio developed digital sponsorship articles that told the story of two organ recipients in Ontario, using personal storytelling with photography, illustrations, and targeted content amplification. The campaign overachieved on campaign commitments, surpassed content time spent benchmarks by 188%, and resulted in 82% more efficiency on projected CPV.
