Investing in health
Connect to the most influential health consumers.
In 2020, we saw record-breaking readership from Canadians coast-to-coast, demonstrating that Canadians turn to trusted sources for advice, insights, and perspectives in times of crisis. We’re proud to be the essential marketing platform in B2C health-related messaging and robust B2B communications that highlight innovation and attract investment.
Target philanthropists with The Globe
PRINT AND DIGITAL READERS
62%
more likely to have purchased a ticket for a charity lottery/past 12 mos.
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly.
46%
more likely to plan on increasing the amount they donate in the next 12 mos.
Source: Vividata SCC Fall 2024, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Health and Philanthropy opportunities
Opportunities
Womens Health Week & World Hypertension Day
NationalA special report timed to coincide with Women’s Health Week and World Hypertension Day anchored around Mother’s Day,
Monday, March 23
May 4, 2026
May 11, 2026
Mental Health Awareness Week
NationalA print and digital special national feature for Mental Health Awareness Week
Wednesday, March 25
May 6, 2026
May 13, 2026
Vaccine Innovation
NationalThis special feature will explore the breakthroughs, partnerships, and strategies for the future of immunization
Thursday, March 26
May 7, 2026
May 14, 2026
Reducing Microplastic Pollution
This special feature will explore the sources of microplastic pollution on International Plastic Free Day.
Monday, April 6
May 18, 2026
May 25, 2026
STROKE AWARENESS MONTH
NationalTimed for Stroke Awareness Month, this special feature will explore the latest initiatives that support stroke education, treatment, and patient resilience.
Monday, April 13
May 25, 2026
June 1, 2026
Case Study
Trillium Gift of Life Foundation
The Globe rallied to form a campaign to create a culture of organ donation in Ontario. The Globe Content Studio developed digital sponsorship articles that told the story of two organ recipients in Ontario, using personal storytelling with photography, illustrations, and targeted content amplification. The campaign overachieved on campaign commitments, surpassed content time spent benchmarks by 188%, and resulted in 82% more efficiency on projected CPV.
