Investing in health
Connect to the most influential health consumers.
In 2020, we saw record-breaking readership from Canadians coast-to-coast, demonstrating that Canadians turn to trusted sources for advice, insights, and perspectives in times of crisis. We’re proud to be the essential marketing platform in B2C health-related messaging and robust B2B communications that highlight innovation and attract investment.
Target philanthropists with The Globe
PRINT AND DIGITAL READERS
24%
donated to Hospital foundations
Source: Vividata SCC Fall 2023, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
35%
more likely to plan on increasing the amount they donate in the next 12 mos.
Source: Vividata SCC Fall 2023, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Health and Philanthropy opportunities
GivingTuesday
NationalA print and digital special national feature for GivingTuesday
Tuesday, October 15
November 26, 2024
December 3, 2024
Advancing Health Technologies
NationalThis special report on health technologies will look at the leading-edge tech trends through a B2B lens.
Monday, November 11
November 18, 2024
December 9, 2024
Donor impact – A profile of philanthropy work in Canada
NationalA print and digital special feature on donor impact and the vital role they play in philanthropy in Canada plays in meeting the needs of Canadian citizens across the country.
Wednesday, October 23
December 4, 2024
December 11, 2024
The Giving Season
NationalA print and digital special national feature for the Giving Season, a period where donors are feeling generous
Friday, October 25
December 6, 2024
December 13, 2024
Alzheimer’s Awareness Month
NationalA print and digital special feature will spotlight this campaign, emphasizing the need for increased awareness and resources for Alzheimer's Awareness Month
Monday, November 11
December 30, 2024
January 6, 2025
Case Study
Trillium Gift of Life Foundation
The Globe rallied to form a campaign to create a culture of organ donation in Ontario. The Globe Content Studio developed digital sponsorship articles that told the story of two organ recipients in Ontario, using personal storytelling with photography, illustrations, and targeted content amplification. The campaign overachieved on campaign commitments, surpassed content time spent benchmarks by 188%, and resulted in 82% more efficiency on projected CPV.
