The Travel Bug
Reach the travellers steering the conversation
Canadian travellers look to The Globe for vital insights on turning their dreams of a getaway into reality. Join us in helping them navigate the road ahead.
Reach 3.6M travel intenders
with The Globe
GLOBE PRINT AND DIGITAL READERS
59%
more likely to take ski vacations
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly
32%
more likely to have taken a family vacation with children/past 12 months
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly
25%
more likely to stay in luxury hotels
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Travel opportunities
Opportunities
CRUISES
NationalPublished monthly, The Cruises report series will capture attention and inspire Cruise vacationing among The Globe’s travel-savvy audience.
Wednesday, April 8
May 6, 2026
May 13, 2026
EXPLORE ONTARIO-SUMMER EDITION
NationalExplore Ontario is The Globe and Mail’s go-to summer guide for readers planning day trips, road trips, and weekend getaways.
Wednesday, April 8
April 22, 2026
May 15, 2026
RAIL POWER
This special feature will explore how innovation, policy, and investment are shaping the future of rail in Canada and beyond
Tuesday, April 7
May 19, 2026
May 25, 2026
EXPLORE CANADA 2026
NationalThis special report will feature curated articles on fascinating destinations, events, and trends, highlighting the enduring appeal of travelling Canada.
Wednesday, April 29
May 27, 2026
June 3, 2026
PET HEALTH CANADA
Through expert insights and inspiring stories, Pet Health Canada connects advertisers with engaged “pet parents” and the professionals and products guiding their choices.
Monday, May 4
June 1, 2026
June 8, 2026
Case Study
Bringing Alberta home
Globe Content Studio partnered with local Albertan artists to create works exploring the province’s beauty. The result was a campaign of diverse voices that brought Alberta directly to people’s homes. The Art of Winter campaign delivered over ninety-thousand social engagements and overachieved on page view commitment by 245%.
